Online car buying is rapidly transforming the automotive industry. The convenience of ordering a vehicle from your couch, much like any other online purchase, is appealing to a growing number of consumers. This shift allows buyers to significantly reduce social interactions and streamline the car-buying process. Most car manufacturers now offer some form of online buying program, often with home delivery options. Let’s explore the various services available from leading automakers.
Audi’s Digital Approach
2020 Audi RS Q8
Audi dealerships in the US were early adopters of online transactions and home delivery, even before the rise of social distancing. Many dealerships offer virtual consultations via Zoom, allowing customers to discuss specific vehicles with sales representatives from the comfort of their homes. Home delivery is typically available, adding another layer of convenience.
FCA’s Drive Forward Program
Fiat Chrysler Automobiles (FCA) offers “Drive Forward,” a comprehensive online buying program encompassing its Ram, Jeep, Fiat, and Alfa Romeo brands. This program digitizes the entire car-buying journey, from vehicle selection to financing, and often includes home delivery options where available. The integrated e-signature functionality and online financing capabilities enabled FCA to quickly and efficiently launch Drive Forward.
Ford’s Online Buying Experience
2020 Ford Mustang Shelby GT500
Ford’s “Ready. Shop. Go.” program, launched in 2018, allows customers to configure their vehicle, explore incentives, apply for financing, estimate trade-in values, and complete the purchase online. Home delivery is offered by most dealerships. Lincoln, Ford’s luxury division, provides a similar “Effortless Sales” program. Their “Showcase” service utilizes video conferencing to provide detailed virtual vehicle tours, offering a stress-free alternative to in-person dealership visits.
General Motors’ Shop Click Drive
General Motors introduced “Shop Click Drive” in 2013, aiming to attract buyers seeking a less traditional dealership experience. This program, featuring Chevrolet, Buick, GMC, and Cadillac models, allows online purchases with the option of home or office delivery.
Honda’s Shop Simple and Acura’s Precision Purchase
Honda’s “Shop Simple” program allows customers to search for vehicles, calculate total costs, get trade-in appraisals, and request home delivery. Currently available in select markets, the program is expected to expand. Acura’s equivalent program, “Precision Purchase,” is currently limited but also slated for expansion. Acura is also developing service pick-up and drop-off options.
Mercedes-Benz’ Online Options
Mercedes-Benz facilitates online vehicle configuration, financing, and home delivery requests. While not a formalized program, many dealerships offer online and text communication throughout the buying process. Some even provide at-home test drives.
Mazda’s Regional Approach
Mazda’s home delivery options vary by region. Some dealerships offer vehicle delivery and at-home service pick-up. Customers are encouraged to contact their local dealer for specific availability.
Nissan and Infiniti
While lacking official online sales programs, many Nissan and Infiniti dealerships independently offer digital buying processes and home delivery.
Porsche’s Expanding Online Presence
Porsche Taycan 4S
Porsche is actively expanding its online sales program, encompassing new and certified pre-owned vehicles. The service covers all aspects of buying, financing, and leasing, including home delivery and online insurance shopping assistance.
Subaru’s Dealer-Specific Options
Some Subaru dealerships offer online and remote shopping for new and used vehicles, including trade-in appraisals and financing. Curbside pick-up and home delivery options are available, varying by dealer.
Tesla’s Pioneering Online Sales Model
Tesla has long been a proponent of online sales and home delivery. Customers can configure, purchase, and schedule delivery of their electric vehicles entirely online. In-car tutorials further enhance the ownership experience.
Toyota and Lexus Home Delivery
Toyota and Lexus are collaborating with dealerships to simplify online car buying for new and certified pre-owned vehicles, offering free home delivery. Some dealerships also provide at-home vehicle servicing, such as oil changes and tire rotations.
