The anticipation for a smaller Ram pickup truck has been simmering for years, but Ram, a Stellantis brand, remains tight-lipped, carefully cultivating an aura of mystery around its development and U.S. release. While confirmation of the truck’s eventual arrival is official, concrete details are scarce, leaving enthusiasts and industry experts alike in suspense.
Ram CEO Chris Feuell, in an interview with Motor Trend, confirmed the truck’s eventual launch, stating that a platform has been selected and that the choice will surprise everyone. Beyond this intriguing statement, Feuell hinted at the truck’s focus on “performance and affordability,” emphasizing that it won’t be a niche vehicle. Perhaps the most revealing clue lies in Feuell’s mention of multiple powertrain options. This aligns with Stellantis’ STLA platforms, designed for flexible production, accommodating internal combustion engines, hybrids, and fully electric vehicles.
This carefully orchestrated silence could be a strategic marketing ploy or simply a consequence of ongoing negotiations. Stellantis has been in discussions with the United Auto Workers Union since January regarding the reopening of its Belvidere, Illinois assembly plant. This facility, the likely production site for the midsize truck, isn’t expected to be operational until 2027.
Adding to the intrigue is the speculation surrounding the truck’s name. Feuell acknowledged that the “Dakota” nameplate, previously used for a Dodge compact pickup discontinued in 2011, is under consideration, but a final decision is pending.
Considering the available information, it’s reasonable to speculate that the midsize pickup will offer hybrid and fully electric powertrain options. However, an electric variant wouldn’t be groundbreaking, given the upcoming Ram 1500 REV, Ram’s first electric truck.
While the midsize pickup remains shrouded in secrecy, the larger electric Ram 1500 REV, with its launch delayed to early 2025, is poised to make a significant impact. MaagX predicts the 1500 REV will be highly sought after, not only due to the Ram brand’s reputation but also its impressive specifications.
The midsize pickup market is heating up, and Ram’s entry, whenever it arrives, will undoubtedly face stiff competition. For now, we can only speculate about the specifics, while Ram continues to master the art of suspense.
