TikTok is implementing new restrictions on beauty filters for users aged 13 to 18, aiming to address growing concerns about mental health and unrealistic beauty standards. This move follows recent regulations introduced in the U.K. and the EU to protect young people online.
The new policy, announced at a safety forum in Dublin, will prohibit filters that drastically alter facial features, such as enlarging eyes, plumping lips, or changing skin tone. Filters like the “Bold Glamour” filter, known for its significant modifications, will be removed. However, more playful filters like animal ears or noses will remain accessible.
This change aligns with the U.K.’s Online Safety Bill, which requires social media platforms to develop new child protection measures, including addressing the promotion of unrealistic beauty standards through filters. Similarly, the EU’s 2022 Digital Services Act mandates increased platform transparency and user control over content, further contributing to awareness of filter usage and its potential impact.
TikTok app on phone next to cameras.
In addition to filter restrictions, TikTok is strengthening its efforts to prevent under-13 users in Britain from accessing the platform. This includes employing machine learning technology to identify and block attempts to bypass age restrictions. According to Chloe Setter, TikTok’s lead on child safety public policy, this technology aims to enhance detection and removal efficiency. Users wrongly blocked will have an appeals process.
These new rules, while prompted by regulations in the U.K. and EU, will be implemented globally in the coming weeks.
Beauty Filters and Mental Health Concerns
The impact of beauty filters on self-perception, beauty standards, and mental health, particularly among young people, has been a subject of increasing concern and research. Studies have shown that frequent exposure to altered images can distort children’s understanding of beauty, leading to dissatisfaction with their natural appearance and a desire to emulate filtered ideals.
Research from institutions like the Child Mind Institute indicates a link between constant exposure to enhanced beauty photos and mental health issues in children and teens, including anxiety, depression, and low self-esteem.
Regulation and Parental Support
In June, outgoing U.S. Surgeon General Dr. Vivek H. Murthy advocated for social media regulation comparable to that of tobacco products, highlighting the potential health risks. Any support parents can receive in protecting their children from these risks, short of deleting accounts, is valuable.
TikTok Availability
TikTok is available for download on various platforms, including iOS and Android, and is compatible with devices like the iPhone 16 and Google Pixel 9.
These new initiatives underscore TikTok’s ongoing efforts to create a safer online environment for younger users, addressing the evolving challenges presented by social media and its impact on mental wellbeing.
