Glamping, or glamorous camping, has reached new heights with the introduction of electric vehicle (EV) rentals. RollAway, a Silicon Valley startup, is leading the charge by offering Airbnb-style luxury stays on wheels. Forget traditional hotels or home rentals; RollAway lets you explore in comfort and style aboard a fully-equipped, all-electric van built by GM’s BrightDrop.
RollAway’s “Suite on Wheels”: Redefining Travel
RollAway began accepting pre-bookings for its on-wheel stays in the San Francisco Bay Area in 2023 and has now officially unveiled its first-generation “Suite on Wheels,” with reservations open for 2025. High demand is evident, with the company’s website showing bookings filled through October of next year. This points to a growing trend in luxury, sustainable travel. RollAway positions its offering as “Not a hotel. Not an AirBnb… But the ultimate stay on wheels.”
Sustainable Luxury: A Commitment to Eco-Friendly Travel
Environmental consciousness is central to RollAway’s mission. Their commitment starts with the BrightDrop electric van, boasting an impressive 270-mile range on a single charge. The “Suite on Wheels” enhances the connection with nature through expansive windows, a panoramic roof, and a large rear rolling door, allowing natural light to flood the interior and seamlessly blend indoor and outdoor spaces.
Five-Star Amenities on the Road
Inside, the RV provides all the comforts of home with a fully-equipped kitchen, a combined living room/sleeping area, and a private bathroom with a shower. The luxury experience is elevated with five-star amenities, including a virtual concierge, YETI products, Starlink Satellite Wi-Fi, farm-to-table breakfasts, housekeeping services, and spa-quality toiletries.
A Growing Trend in Electric RV Conversions
While RollAway is pioneering the rental model, they are not alone in recognizing the potential of BrightDrop vans for RV conversions. Grounded, a Detroit-based startup, launched its own version in 2020. Mercedes-Benz is also slated to enter the electric RV market with its own next-generation models in 2026.
The Future of Travel: Sustainable and Luxurious
RollAway’s innovative approach combines sustainable travel with luxurious accommodations, signaling a shift in how we experience the open road. The convenience of an all-in-one mobile suite, coupled with the eco-friendly nature of electric vehicles, caters to a growing demand for responsible and luxurious travel experiences.
