Apple’s iOS 18.2 update, available now for iPhone 15 Pro and later, iPad, and recent Macs, introduces Apple Intelligence, a suite of AI integrations headlined by ChatGPT’s integration with Siri. This update builds upon existing AI features like email and notification summarization, which have faced both praise and criticism, such as the controversial breakup text summarization incident.
New AI Features in iOS 18.2
Beyond ChatGPT, iOS 18.2 offers several other AI-powered enhancements. Genmoji allows users to create personalized emojis by simply describing them, although early reviews suggest a somewhat basic aesthetic. A new focus mode intelligently filters notifications, prioritizing crucial alerts like messages from family members, while also permitting object removal in photo editing. Further AI features are anticipated in future updates.
ChatGPT Integration with Siri
Siri now leverages ChatGPT for complex queries, addressing a long-standing weakness of the voice assistant. Before deferring to ChatGPT, Siri will request user permission. Apple assures users that OpenAI, ChatGPT’s developer, will not store these requests. While ChatGPT integration is free, users can opt for paid ChatGPT Plus or Pro tiers through Apple, potentially subject to Apple’s 30% commission. The financial arrangement between Apple and OpenAI remains undisclosed.
Addressing ChatGPT’s Challenges
The integration of ChatGPT, known for its occasional factual inaccuracies (“hallucinations”), represents a departure from Apple’s typical focus on polished technology. The dynamic nature of ChatGPT, with OpenAI constantly refining its models, further complicates this integration. However, this move aligns with Apple’s increasing emphasis on services to drive device sales amidst lengthening iPhone upgrade cycles. The aim is to showcase the value of these new features to its vast user base. Apple is actively developing its own AI capabilities, likely aiming for greater control over performance in the long term.
Apple’s Position in the AI Landscape
With over two billion active devices, Apple is uniquely positioned to introduce AI to a wider audience. While ChatGPT boasts significant brand recognition, its user base is dwarfed by Apple’s potential reach. Apple Intelligence could significantly increase AI adoption among everyday users, though the potential for misinformation remains a concern. Regardless, the new Siri integration promises a substantial improvement over its predecessors.
Beyond Chatbots: Practical AI Applications
Beyond ChatGPT, Apple’s other AI integrations offer tangible benefits. Similar to Google’s recent advancements in task-completing “agents,” these features may prove more valuable than fact-challenged chatbots.
Apple’s Renewed Focus on AI
Following setbacks with the Vision Pro and its canceled car project, Apple’s embrace of AI signals a renewed focus. The company’s emphasis on the term “AI” itself is noteworthy, given its historical preference for highlighting product utility over buzzwords. Apple is reportedly investing heavily in AI-specific server chips to support the computational demands of these new and upcoming features, signaling a strong commitment to its AI future.
