The rumored delay of Grand Theft Auto 6 (GTA 6) from 2025 to 2026 has fans on edge. A key question arises: will we see a second trailer before a potential delay announcement? Examining Rockstar Games’ marketing strategy for Red Dead Redemption 2 (RDR2) offers some compelling clues.
Rockstar’s marketing tends to follow a consistent pattern. The RDR2 campaign truly kicked off with the second trailer, followed swiftly by a release date announcement, a third trailer, and a surge of promotional activity. Crucially, the initial delay of RDR2 from fall 2017 to spring 2018 occurred before the second trailer and the full marketing blitz.
The unusually long silence since the GTA 6 reveal trailer makes a holiday 2025 release increasingly improbable. Given the game’s anticipated scope and budget, Rockstar will undoubtedly invest heavily in marketing. History suggests this will involve a sustained, multi-faceted campaign, similar to RDR2. Therefore, a delay announcement preceding the second trailer seems more likely at this point.
While the first RDR2 delay coincided with new screenshots, these were a minor offering compared to a full trailer. If GTA 6 is delayed in the coming weeks or months, fans might receive a small update, but a second trailer seems unlikely.
It’s worth noting that the leaked GTA 6 reveal trailer deprived Rockstar of the intended impact. They may aim to rebuild anticipation before releasing the second trailer, potentially delaying it significantly if the game is pushed to 2026. This strategy would echo the pre-reveal hype surrounding the first trailer.
In conclusion, the prolonged absence of a second GTA 6 trailer, coupled with Rockstar’s established marketing practices, suggests a delay announcement might precede its release. While a small update alongside a delay is possible, a full trailer seems less likely. The leaked reveal trailer further complicates the situation, potentially influencing Rockstar’s decision to maximize anticipation before unveiling more substantial content.
