Meta’s foray into the smart glasses market with the Ray-Ban Meta is just the beginning of a broader strategy, according to a recent report from Bloomberg’s Mark Gurman. The report reveals Meta’s ambitious plans for a range of new smart glasses and accompanying wearables, setting the stage for potential market dominance in the burgeoning wearable tech space.
Partnering with Oakley for Specialized Smart Glasses
One of the most intriguing developments is a potential collaboration with Oakley, another brand under the EssilorLuxottica umbrella, for a device codenamed “Supernova 2.” Unlike the Ray-Ban Meta, geared towards everyday use, the Oakley Meta will cater to sports enthusiasts, particularly cyclists. Featuring a central camera and a visor-style design potentially inspired by the Oakley Sphaera, the Supernova 2 is poised to attract a distinct segment of consumers seeking performance-oriented smart glasses. This strategic partnership allows Meta to expand its reach and target specialized markets.
Ray-Ban Meta Evolution: Introducing Hypernova
While venturing into specialized markets, Meta continues to develop its Ray-Ban Meta line. Plans include expanding the availability of the current model and launching a successor codenamed “Hypernova.” The Hypernova will introduce a significant upgrade: an integrated screen in one lens for displaying notifications, apps, and photo previews. This enhanced functionality, however, is expected to come with a higher price tag, estimated at around $1,000, compared to the current $299 starting price for the screenless Ray-Ban Meta.
Companion Wearables for Seamless Control
Meta’s vision extends beyond just the glasses themselves. The company is also developing companion wearables to enhance the user experience with the Hypernova. A wristband codenamed “Ceres” is designed to replace the touch controls on the glasses’ arm, offering a more intuitive and convenient way to interact with the device. Furthermore, a more advanced smartwatch-like wearable with a screen is also in development, hinting at even richer integration and functionality.
A Glimpse into the Future: Orion and Artemis
Beyond the immediate future, Meta is actively working on its “Orion” prototype AR smart glasses. Expected to be released to developers in 2026, Orion will pave the way for a consumer version codenamed “Artemis,” slated for a 2027 launch. These ambitious projects showcase Meta’s long-term commitment to augmented reality and its vision for a future where smart glasses are seamlessly integrated into our daily lives.
Staying Ahead of the Competition
While the Ray-Ban Meta currently faces limited competition, the smart glasses landscape is evolving rapidly. Companies like Halliday are developing compelling alternatives, such as smart glasses with tiny integrated screens. Meta’s proactive approach with its diverse product roadmap underscores its determination to maintain its market advantage and shape the future of wearable technology.
