Google is actively integrating more AI capabilities into its search engine. U.S. employees are currently testing a new feature called “AI Mode,” designed to provide intelligent search experiences directly within Google Search.
This new AI Mode, discovered by 9to5 Google, allows users to pose open-ended and exploratory questions. Instead of traditional search results, users receive AI-generated overviews with links to relevant web content, offering easy-to-digest breakdowns of complex topics.
Powering this feature is a custom version of Gemini 2.0, leveraging advanced reasoning and thinking capabilities. While Gemini 2.0 is currently freely available across Google’s platforms, the AI Mode implementation offers enhanced search intelligence.
Several example queries provided by Google demonstrate AI Mode’s potential:
- Determining the appropriate amount of spaghetti to purchase for a large group (“How many boxes of spaghetti should I buy to feed 6 adults and 10 children, and have enough for seconds?”)
- Comparing different jacket materials based on specific criteria (“Compare wool, down, and synthetic jackets in terms of insulation, water resistance, and durability”)
- Providing guidance on starting a new hobby (“What do I need to get started with aquascaping?”)
- Offering location-based follow-up information (“What are some nearby stores to buy supplies?”)
AI Mode functions seamlessly on both desktop browsers and mobile devices. The interface combines elements of the Gemini chatbot with the familiar Google Search header, including filters for Images, News, and Shopping. A “dig deeper” text box allows for continued contextual searching. Alongside the AI-generated overview, traditional search result links are displayed, effectively blending Google Search with its AI features.
9to5 Google previously examined the mobile APK in December 2024, providing insights into AI Mode’s voice input functionality. At that time, OpenAI’s ChatGPT Search was considered Google’s primary competitor, but the landscape has since evolved.
Google CEO Sundar Pichai recently announced a significant investment of up to $75 billion in AI, aiming to make 2025 a pivotal year for search innovation. This investment underscores Google’s commitment to integrating AI deeply into its search engine, with AI Mode representing a significant step in that direction.
This ongoing development highlights Google’s ambition to maintain its leading position in the rapidly evolving search landscape. By integrating powerful AI capabilities, Google strives to provide users with more intuitive, comprehensive, and intelligent search experiences.
