OpenAI launched its text-to-video AI tool, Sora, in late 2024 and expanded its availability to Europe at the end of February 2025. Now, according to internal sources cited by TechCrunch, OpenAI is planning to integrate Sora into the ChatGPT app, potentially bringing video generation capabilities to a much wider audience.
Currently, Sora is accessible only through a dedicated web interface and is exclusive to paid users. While the ChatGPT app integration is expected to offer a more limited version of Sora’s functionality compared to the web dashboard, it represents a significant step towards making AI video generation more accessible. A concrete timeline for Sora’s arrival in ChatGPT has yet to be announced.
This move comes as OpenAI faces increasing competition from rivals like xAI and DeepSeek. Integrating Sora into ChatGPT, which boasts over 400 million weekly active users, is a strategic move to strengthen its position in the rapidly evolving AI landscape.
Offering Sora within ChatGPT adds considerable value for users and provides an incentive for subscriptions, as Sora access is tied to ChatGPT Plus and Pro memberships. This integration could significantly boost OpenAI’s subscriber base.
Sora isn’t the only enhancement planned for ChatGPT. OpenAI recently unveiled GPT-4.5, its most advanced AI model to date, and has begun a limited rollout.
Additionally, OpenAI’s Deep Research tool, similar to Google Gemini’s offering, has also started expanding to ChatGPT Plus subscribers. This tool provides users with a streamlined, agentic research experience, delivering comprehensive information in a detailed format.
Furthermore, OpenAI is preparing to expand access to “Operator,” its flagship agentic tool. Operator can autonomously perform a wide range of tasks by navigating the web, gathering necessary information, and executing requests without further user input. Currently exclusive to ChatGPT Pro subscribers, Operator has begun its rollout to more markets. OpenAI has already secured partnerships with companies like Uber, Instacart, and DoorDash, demonstrating the potential for Operator to transform user queries into real-world actions.
In conclusion, integrating Sora into ChatGPT represents a significant step towards democratizing AI video generation. Combined with the rollout of GPT-4.5, Deep Research, and Operator, OpenAI is reinforcing its commitment to providing cutting-edge AI tools and solidifying its position at the forefront of the AI industry.
