The AMD RX 9070 XT and RX 9070 are finally hitting the market, promising competition against Nvidia’s high-end GPUs. Gamers are eager to get their hands on these new cards, ideally at the manufacturer’s suggested retail price (MSRP). However, early listings suggest that some models may significantly exceed MSRP, mirroring the pricing trends seen with Nvidia’s recent RTX 50-series releases.
Best Buy’s website currently lists several RX 9070 XT and RX 9070 models, marked as “coming soon.” While some models adhere to the MSRP of $599 for the 9070 XT and $549 for the 9070, others show substantial price increases.
Xfx radeon RX 9070 pricing screenshot.
For instance, the XFX Mercury AMD Radeon RX 9070 XT OC, a white, overclocked model, is listed at $849, a $250 premium over MSRP. While overclocked and aesthetically distinct models often command higher prices, this markup is considerable. The non-XT RX 9070 also features some inflated prices, with some models reaching $669, still a significant increase over the $549 MSRP.
While AMD doesn’t produce its own versions of these cards (often referred to as “Made By AMD” or MBA), they have stated their commitment to collaborating with partners to ensure widespread availability. Hopefully, this includes not only premium, overclocked models but also the more budget-friendly MSRP versions.
Competitive pricing is crucial for AMD to effectively challenge Nvidia. At $600, the RX 9070 XT presents a compelling alternative to the Nvidia RTX 5070 Ti, which starts at $750. However, an $850 price tag for the RX 9070 XT significantly alters its value proposition. Maintaining reasonable pricing will be key for AMD to secure market share and offer gamers a true alternative to Nvidia’s offerings.
