The smartwatch market is experiencing a resurgence, with even veteran brands like Pebble making a comeback. Adding to the excitement, Atari, a legend in the retro gaming world, is entering the arena with the Atari 2600 My Play Watch. This nostalgic smartwatch offers a blend of retro charm and modern functionality for just $79.99. Atari clearly targets retro gaming enthusiasts, inviting them to “show your love of retro gaming, right on your wrist.”
The watch’s name pays homage to the iconic Atari 2600 console. While the hardware design might not mirror the console, the on-screen elements and features evoke a strong sense of nostalgia. The main attraction is the ability to play four classic Atari 2600 games directly on the watch.
Relive the Classics
Band color options for Atari 2600 My Play WatchThe Atari 2600 My Play Watch lets you enjoy Centipede, Missile Command, Pong, and Super Breakout on your wrist. The watch’s side buttons act as input controls, designed to replicate the feel of a classic controller. The rotating crown serves as a paddle, adding to the authentic retro gaming experience.
Beyond gameplay, the watch allows you to personalize the display with classic Atari game visuals and artwork. You can even set classic Atari sound effects as your alarm and timer tones, immersing yourself in the retro gaming world.
Modern Features with a Retro Twist
Front and side view of Atari 2600 My Play WatchThe Atari 2600 My Play Watch boasts an IP68 rating for water and dust resistance and features a stylish metallic bezel. It also includes modern smartwatch features like heart rate monitoring, step tracking, and calorie counting.
Unplugged and Uninterrupted
Surprisingly, the Atari 2600 My Play Watch lacks Bluetooth and Wi-Fi connectivity. Atari explains this design choice as a deliberate move to offer “freedom from nonstop notifications.” The watch runs on a proprietary operating system called MyPlayWatch OS. Uniquely, this OS is designed to never receive updates, ensuring the device remains functional and avoids obsolescence.
Availability and Accessories
The Atari 2600 My Play Watch is currently available for pre-order on the official Atari website and is expected to ship in June. Adding to its value, Atari includes two stylish interchangeable watch bands with each purchase.
