Apple’s 2025 base iPad notably lacks the Apple Intelligence AI features prevalent in other Apple devices. This absence might seem peculiar, but several factors could explain this strategic decision. One key aspect is the hardware limitations of the base model. The processing power required for generative AI is significant, and the base iPad’s hardware might not deliver a seamless user experience with these demanding features.
Apple likely anticipated this hardware constraint during development, choosing to prioritize other aspects of the base iPad. Recent sales data from CIRP, as reported by 9to5mac, reveals a consistent year-on-year increase in base model iPad sales. This trend suggests a potential strategy by Apple to maintain the base iPad’s affordability while encouraging users seeking AI capabilities to invest in higher-tier models like the iPad Pro or iPad Air. This approach could maximize overall profits by driving sales of premium iPads. This presumption, however, relies on the assumption that consumers actively choose the base model rather than being limited by budget constraints.
Maintaining an Accessible iPad Option
Another perspective is that Apple aims to provide an accessible entry point to the iPad ecosystem. Maintaining a basic, affordable model allows a wider range of consumers to experience the core benefits of an iPad, even without the latest AI advancements.
As MaagX’s own Nadeem Sarwar notes, offering generative AI on a $349 device presents a significant hardware challenge. Apple’s strategy might involve segmenting its hardware offerings, similar to its software approach. This segmentation allows them to offer advanced features at a premium price point while providing a more budget-friendly option that still delivers the essential iPad experience.
This year’s base iPad received a notable upgrade to 6GB of RAM, up from 4GB, enhancing its future-proofing and value proposition for users who prioritize performance over Apple Intelligence features. This upgrade underscores Apple’s commitment to providing a viable option for budget-conscious consumers.
