Threads is empowering users to connect with their audience like never before. Now, you can add up to five links in your Threads bio, surpassing the single-link limit on X (formerly Twitter). This exciting update provides content creators and businesses with more opportunities to drive traffic to their other online platforms and content.
Meta announced this new feature in a recent press release, opening up a world of possibilities for cross-platform promotion. This means users can now seamlessly link to their podcasts, YouTube channels, Twitch streams, TikTok profiles, newsletters, articles, and more, directly from their Threads bio. This provides a centralized hub for followers to explore a creator’s broader online presence.
A user adding links to their bio on Threads.
Beyond the expanded link capacity, Meta is also introducing a weekly recap feature within Threads Insights. This valuable tool offers users a detailed performance summary of their links, showing click-through rates for links shared in both bios and posts. This data-driven approach allows creators to understand which links resonate most with their audience and refine their content strategy accordingly. The weekly recap also tracks post frequency, total views, new follower counts, and provides actionable tips for optimizing engagement and community building.
This multi-link functionality arrives just two months after Threads introduced the ability to add up to 10 topics to user profiles. This earlier update focused on enhancing content discoverability by connecting users with shared interests. Users can tag posts with relevant topics, leading others to a dedicated feed of conversations surrounding that specific subject.
This latest update from Threads underscores Meta’s commitment to providing creators with powerful tools to connect with their audience and expand their reach across multiple platforms. The combination of multiple bio links and detailed performance insights offers a significant advantage for maximizing online presence and fostering deeper engagement within the Threads community.
