Front three quarter view of the 2023 Toyota Prius Prime.Image: Stephen Edelstein/Digital Trends
The Toyota Prius, a pivotal car in automotive history, hasn’t always been known for its desirability. The 2023 redesign aims to change that perception, particularly with the plug-in hybrid Prius Prime variant. This new model not only boasts attractive styling but also bridges the gap between traditional hybrids and fully electric vehicles.
A Striking Redesign Inside and Out
Profile view of the 2023 Toyota Prius Prime.Image: Stephen Edelstein/Digital Trends
The 2023 Prius Prime marks the third generation of this plug-in hybrid. Sharing the standard Prius’s revamped aesthetic is a significant advantage. The new design features a sleek, aerodynamic profile reminiscent of a classic sports car, with a sharply raked windshield and truncated rear. Improved proportions and minimized overhangs further enhance its visual appeal.
Interior of the 2023 Toyota Prius Prime.Image: Stephen Edelstein/Digital Trends
Inside, the outdated central instrument cluster has been replaced with a driver-focused unit. While the low seating position evokes a sporty feel, the interior materials remain basic, even in the top-tier XSE Premium trim. However, interior space is improved, with slightly more rear legroom and a larger cargo area of 23.8 cubic feet.
Enhanced Tech and Infotainment
The 2023 Prius Prime receives a much-needed technology upgrade. The antiquated portrait touchscreen is replaced with a modern landscape-oriented 8.0-inch display (12.3 inches on higher trims), complemented by a 7.0-inch digital instrument cluster. Wireless Apple CarPlay and Android Auto, along with six USB ports, are standard.
The new infotainment system offers sharper graphics, intuitive navigation, and improved voice recognition. Physical buttons and knobs replace the previous touchpad controls. The XSE Premium trim adds digital key functionality, while a digital rearview mirror remains a $200 option.
A More Engaging Driving Experience
Rear three quarter view of the 2023 Toyota Prius Prime.Image: Stephen Edelstein/Digital Trends
The 2023 Prius Prime benefits from a larger 2.0-liter engine and a more powerful 13.6 kWh battery, resulting in a combined output of 220 horsepower. This translates to a significantly quicker 0-60 mph time of 6.6 seconds. The increased electric power allows for more all-electric driving in everyday situations, enhancing smoothness and efficiency.
Range, Efficiency, and Safety
The 2023 Toyota Prius PrimeImage: Stephen Edelstein/Digital Trends
Toyota estimates an all-electric range of up to 44 miles for the base SE trim and 39 miles for the XSE and XSE Premium. This represents a substantial improvement over the previous model. While hybrid mode fuel economy is expected to slightly decrease to 52 mpg combined, the increased electric range offers more opportunity for emissions-free driving. A solar roof option is available, though its contribution to charging is minimal. Charging times range from four hours with a Level 2 charger to 11 hours with a standard 120-volt outlet. Crash test ratings are pending.
Configuration Recommendations
Front view of the 2023 Toyota Prius Prime.Image: Stephen Edelstein/Digital Trends
For the best value, the XSE trim with the optional 12.3-inch touchscreen and digital key offers a compelling balance of features and price. While the XSE Premium adds the solar roof and digital rearview mirror options, their practical benefits may not justify the additional cost.
A Compelling Plug-in Hybrid Option
The 2023 Toyota Prius Prime revitalizes the plug-in hybrid segment. With its stylish design, enhanced functionality, and improved electric range, it presents a compelling alternative to plug-in hybrid SUVs. Toyota’s focus on creating a well-rounded vehicle has resulted in a Prius Prime that truly excels. It rediscovers the Prius’s relevance in a market increasingly dominated by electric vehicles.
