The iconic British luxury SUV brand, Range Rover, is demonstrating its serious commitment to electrification, driven by increasing customer demand for electric vehicles. Recent data from parent company JLR reveals a surge in hybrid vehicle sales, indicating a growing consumer interest in transitioning to fully electric models.
Electric Range Rover: Leading the Charge
A testament to this shift is the impressive 48,000 pre-orders for the all-electric Range Rover, set to launch before the end of 2024. This groundbreaking SUV boasts an 8000-volt architecture for rapid charging, while maintaining Range Rover’s renowned all-terrain capabilities, including the ability to wade through water up to 33.4 inches deep.
Expanding the Electric Family
Following the Range Rover Electric, JLR plans to launch an electric Range Rover Sport in 2025, utilizing the same platform as its electric sibling and existing hybrid models. This strategic move further solidifies the brand’s dedication to electrifying its entire lineup.
To support its ambitious electrification goals, JLR has introduced a new platform, EMA (Electrified Modular Architecture). This platform will play a crucial role in expanding its electric vehicle offerings and contribute to the company’s target of achieving net-zero carbon emissions by 2039.
The Future is Electric: New Models on the Horizon
Reinforcing its commitment, JLR announced the development of another smaller electric Range Rover SUV, slated for release in 2026, based on the new EMA platform. This model is anticipated to be the electric successor to the Range Rover Velar, and it’s expected to be the first EV to integrate hands-free, eyes-on technology.
JLR’s Electrification Strategy
Mark Camilleri, JLR’s director of electrification services, emphasized the company’s commitment to offering a diverse range of fuel options to meet the varying needs of different markets. By 2030, JLR aims to provide a pure electric variant for each of its nameplates, further solidifying its commitment to achieving net-zero carbon emissions by 2039.
A Powerful Statement
Range Rover’s aggressive push towards electrification signifies a significant shift in the luxury SUV segment. The brand’s focus on delivering high-performance electric vehicles while maintaining its core values of luxury and all-terrain capability demonstrates a clear vision for the future of sustainable mobility. The impressive pre-order numbers for the electric Range Rover suggest that consumers are eager to embrace this electric evolution.
