The 2023 Los Angeles Auto Show witnessed a significant partnership announcement between Hyundai and Amazon, revolutionizing both the in-car experience and car buying process. This collaboration will integrate Amazon Alexa Built-in apps into future Hyundai vehicles and establish Hyundai as the pioneering brand in Amazon’s venture into online car sales.
Starting in 2025, next-generation Hyundai vehicles will provide a familiar Alexa experience, mirroring the functionality enjoyed at home. Drivers can utilize voice commands to manage various tasks, from playing music, podcasts, and audiobooks to setting reminders, updating to-do lists, and checking calendars. Furthermore, Alexa integration will extend to smart home control, real-time traffic and weather updates, and voice-activated navigation. Crucially, certain features will remain accessible even with limited internet connectivity.
The 2024 Hyundai Santa Fe interior.
Reinforcing this technological advancement, Hyundai has designated Amazon Web Services (AWS) as its preferred cloud provider. This strategic decision aligns with Hyundai’s objective of becoming a data-driven organization with a cloud-first approach. This transition is expected to enhance vehicle production efficiency and facilitate the development of innovative in-car features. To support this shift, Hyundai has implemented a comprehensive training and certification program, equipping its engineers with essential cloud skills.
Beginning in 2024, Hyundai will spearhead Amazon’s online car sales initiative. This platform will empower customers to browse and purchase Hyundai vehicles online, with the option of dealership pickup or delivery. Amazon and Hyundai assert that the entire transaction, from selection to purchase, can be completed online, minimizing dealership interaction to key handover. This streamlined process allows customers to explore available vehicles locally without visiting a dealership, while simultaneously enabling dealers to promote in-stock inventory.
The 2024 Hyundai Ioniq 5 N.
Even with the initial focus on Hyundai models, the online platform will offer comprehensive search capabilities, allowing customers to filter by color, trim level, and features. Beyond this digital innovation, Hyundai also showcased physical models at the 2023 L.A. Auto Show. The event marked the U.S. debut of the redesigned 2024 Hyundai Santa Fe crossover SUV and the high-performance Ioniq 5 N, an enhanced version of the Ioniq 5 EV. Both models are slated for release in 2024.
In conclusion, the Hyundai-Amazon partnership signifies a major step forward in automotive technology and retail. The integration of Alexa promises a seamless and intuitive in-car experience, while the online sales platform offers a convenient and efficient car buying process. These developments highlight Hyundai’s commitment to innovation and customer-centric solutions, setting the stage for a new era in the automotive industry.
