Toyota, a company known for its hesitant approach to electric vehicles, has finally unveiled the Urban, a concept electric crossover aimed at the mass market. This move positions Toyota to compete with affordable EVs like the Volvo EX30 and Hyundai Kona Electric, offering a lower-cost alternative to premium models like the Tesla Model Y, Hyundai Ioniq 5, and Kia EV6. The Urban was recently revealed at Toyota’s annual Kenshiki Forum in Brussels.
Toyota Urban Rear Three Quarter ViewThe Toyota Urban concept showcases a compact crossover design.
It’s important to remember that the Urban is currently a concept car, and its name might change before production. Toyota has generally used the “bz” prefix for its electric vehicles, a convention it may continue. Inspired by the Toyota Yaris Cross, another compact crossover, the Urban boasts a similar robust design. Toyota emphasizes maximizing interior space for passenger comfort and cargo capacity.
Two Battery Options for Varying Needs
Toyota plans to offer two battery choices for the Urban: an entry-level option and a more expensive long-range version. While official range figures remain undisclosed, speculation suggests that Toyota’s solid-state battery technology could contribute to impressive mileage.
Toyota Urban FrontThe front view of the Toyota Urban concept highlights its modern aesthetic.
More EVs on the Horizon
The Urban is only the beginning of Toyota’s electric vehicle push. The company plans to release five new electric models in Europe by 2026. More details about the production version of the Urban are expected in early 2024.
US Release Uncertain, But Competition is Fierce
While initially launching in Europe, a US release for the Urban remains uncertain. If it does reach American shores, the Urban will enter a highly competitive market, where numerous automakers are focusing on crossover-style EVs.
The Future of Affordable Electric Driving?
The Toyota Urban has the potential to disrupt the affordable EV segment. Its competitive pricing, focus on practicality, and potential for impressive range could make it a popular choice for budget-conscious consumers looking to embrace electric mobility. Only time will tell if the Urban lives up to its promise.
