Apple is introducing a robust new security feature in macOS Sequoia, iOS 18, and iPadOS 18 called “Rotate Wi-Fi Address.” This feature enhances user privacy by randomly changing your Apple device’s MAC address while connected to a network, making it more difficult for others to track your online activity.
This new feature addresses privacy concerns arising from static MAC addresses, which can be used to track devices and build user profiles. By regularly rotating the MAC address, Apple aims to prevent the creation of detailed profiles based on Wi-Fi usage. “Rotate Wi-Fi Address” will replace the existing “Private Wi-Fi” option, which assigned a unique but static MAC address.
macOS 15 features.
It’s important to distinguish “Rotate Wi-Fi Address” from the “Limit IP Address Tracking” feature available for Safari and Mail. While the former modifies MAC addresses, the latter disguises IP addresses. Furthermore, Apple’s new privacy feature shouldn’t be confused with a VPN. While “Rotate Wi-Fi Address” masks your device’s MAC address, a VPN masks your IP address and encrypts internet traffic for broader protection.
This enhanced privacy feature offers increased protection against tracking, especially on older routers or specific network configurations where vulnerabilities may exist. While it remains to be seen if any connection issues arise from this new feature, it’s a welcome addition to Apple’s security arsenal.
The feature is slated to release this fall alongside the new operating systems. We will provide updates if the launch date changes.
In conclusion, Apple’s “Rotate Wi-Fi Address” is a valuable step towards strengthening user privacy in the increasingly connected world. While other security measures are still recommended, this feature provides an additional layer of protection against potential tracking and profiling.
