The highly anticipated Volvo EX90 electric SUV has finally arrived in the U.S., bringing with it a unique audio experience for music lovers. This innovative vehicle boasts the world’s first in-car Abbey Road Studios sound mode, offering a listening experience engineered to replicate the acoustics of the legendary recording studio.
A Sonic Revolution on Wheels
The EX90’s integration with Abbey Road Studios marks a significant milestone in automotive audio. This iconic studio, famous for hosting legendary artists like The Beatles, Pink Floyd, and countless others, lends its expertise to create an unparalleled in-car soundstage. From The Beatles’ eponymous 1969 album to contemporary masterpieces, Abbey Road Studios has been at the forefront of music recording for decades. Now, Volvo drivers can experience this legacy firsthand. The studio has a rich history of innovation, including the patenting of stereo technology in 1933, and continues to push the boundaries of audio engineering. This partnership translates decades of acoustic research and innovation into the EX90, ensuring an immersive and authentic listening experience.
Bowers & Wilkins: The Conduit for Excellence
The Abbey Road Studios mode is delivered through a premium 25-speaker Bowers & Wilkins (B&W) sound system, specifically designed for the EX90. This state-of-the-art system utilizes innovative technology to recreate the studio’s unique acoustic environment within the vehicle’s cabin. The collaboration between Volvo, Abbey Road Studios, and B&W promises a transformative in-car listening experience. Our review of the EX90’s B&W system highlighted the impressive 3D effect produced by its Dolby Atmos capability, creating an immersive soundscape for occupants. It’s worth noting, however, that this high-fidelity B&W system is currently exclusive to the top-tier EX90 Ultra trim level.
Volvo’s Electrification Strategy
The EX90, alongside the smaller and more budget-friendly EX30 electric SUV, represents a key element of Volvo’s strategy to revitalize its electric vehicle sales in the U.S. market. With the EX90 marking Volvo’s first U.S.-designed and U.S.-built vehicle, the automaker demonstrates a commitment to the American market. Production commenced in June at Volvo’s South Carolina plant, signaling a new chapter for the brand.
A Premium Listening Experience
The Volvo EX90 offers more than just an electric SUV; it provides a premium listening experience, transforming commutes and road trips into mobile concerts. The Abbey Road Studios mode elevates in-car audio to new heights, allowing drivers and passengers to immerse themselves in the nuances of their favorite music. This innovative feature sets the EX90 apart, appealing to discerning audiophiles and music enthusiasts alike.
