Karma Automotive is partnering with New York City-based premium audio company Master & Dynamic (M&D) to enhance the in-cabin sound experience in two of its electric vehicles (EVs). This collaboration marks M&D’s first foray into designing a complete in-car sound system, promising a new level of audio quality for Karma drivers. M&D will also create exclusive “sound tools,” including wireless headphones, specifically for Karma.
Master & Dynamic sound system in Karma Kaveya.
This premium sound system will debut in the third-generation Karma Revero, slated for delivery later in 2024, and the highly anticipated $300,000 Karma Kaveya super-coupe. Current Karma Revero owners aren’t left out; they can access “Tune,” an over-the-air (OTA) audio upgrade that delivers M&D’s signature rich and warm sound profile to their existing vehicles. This marks a significant step, as it’s reportedly the first automotive OTA audio upgrade of its kind.
A New Era of Automotive Sound
Karma Automotive president Marques McCammon emphasized the craftsmanship of M&D as a key factor in the partnership. The “Tune” OTA upgrade for existing Revero owners offers a glimpse into the future of in-car audio for Karma. Interestingly, Karma previously collaborated with Sennheiser on a 3D sound system for the Revero GT plug-in hybrid, but that partnership has since ended.
Interior view of Karma Kaveya showing speaker placement.
Immersive Audio Experience
While details remain scarce, several press images reveal strategically placed M&D-branded speakers within the Karma Kaveya. However, key specifications like speaker count, amplifier power, and support for immersive audio formats like Dolby Atmos Music are yet to be revealed.
Close-up of Master & Dynamic speaker grille in Karma Kaveya.
Joining the Ranks of Premium Automotive Audio
This collaboration underscores a growing trend of premium audio brands partnering with high-end automakers. Lucid Motors pioneered the integration of Dolby Atmos Music in a vehicle, Jeep’s Grand Wagoneer features a bespoke McIntosh system, and Audi has collaborated with Sonos. M&D is no stranger to such partnerships, having previously worked with Mercedes-AMG, Lamborghini, and Bugatti on co-branded wireless headphones and earbuds.
Rear view of Karma Kaveya highlighting speaker design.
The Future of Sound in Karma Vehicles
This partnership with Master & Dynamic signals Karma Automotive’s commitment to providing a luxurious and technologically advanced driving experience. The upcoming sound systems promise to elevate the in-cabin environment, offering drivers a truly immersive and high-fidelity audio experience.
Detailed view of Master & Dynamic speaker in Karma Kaveya.
