The free-to-play superhero PvP arena, Marvel Rivals, continues to make waves with its exciting Season 1 content, including the recent additions of Mister Fantastic and Invisible Woman. Now, NetEase is partnering with Regal Cinemas to offer an exclusive DLC bundle for players who see Captain America: Brave New World in theaters.
This collaboration offers Marvel Rivals players a chance to snag unique in-game items themed around the upcoming Marvel Studios film. The bundle includes a Red Hulk Captain America shield spray, a Captain America nameplate, and a mysterious costume. Given Harrison Ford’s portrayal of Red Hulk in Captain America: Brave New World, speculation is rife that the mystery costume might feature the Hulk himself, although this remains unconfirmed.
How to Claim Your Marvel Rivals DLC
To unlock this exclusive bundle, you must be a Regal Crown Club member and purchase a ticket to see Captain America: Brave New World before the end of its opening weekend on February 17th. Regal Crown Club is a free membership program offering credits towards tickets, concessions, and merchandise. Sign up for free here.
Marvel Rivals and the MCU Synergy
This partnership marks the first time Marvel Rivals has tied in with a concurrent Marvel Studios theatrical release. It will be fascinating to observe how this collaboration impacts both the game’s player base and the film’s box office performance, particularly given Marvel Rivals‘ growing popularity. With over 400,000 regular players exploring its multiverse, the game demonstrates a continued enthusiasm for superhero gaming.
The game already boasts strong connections to the MCU, featuring numerous character skins inspired by Marvel Studios films. Examples include Black Widow from her standalone film, Mantis and Star-Lord from Guardians of the Galaxy Vol. 3, Scarlett Witch from Doctor Strange in the Multiverse of Madness, and Wolverine from Deadpool & Wolverine. Looking ahead, potential future skins could include characters like Winter Soldier, The Punisher, Mister Fantastic, and Invisible Woman, drawing inspiration from projects like Thunderbolts, Daredevil: Born Again, and The Fantastic Four: First Steps.
Expanding Collaborations for Marvel Rivals
The Regal Cinemas partnership represents a growing trend of collaborations for Marvel Rivals. Recently, the game teamed up with Insomniac Studios to introduce a costume based on PlayStation’s Marvel’s Spider-Man 2, further blurring the lines between gaming and cinematic universes, especially with Yuri Lowenthal voicing Spider-Man in both. Expect to see more exciting crossovers featuring Marvel Rivals in the future.
Captain America: Brave New World hits theaters on February 14th.
