The internet has been rife with rumors and leaks surrounding the Nintendo Switch 2, fueling intense speculation among eager fans. Details about everything from game titles to hardware specifications seemed to surface before the official unveiling, despite Nintendo’s conspicuous silence. The company’s only official statements prior to the reveal addressed leaked accessories, dismissing them as unofficial, and a potentially tongue-in-cheek Mario Party Jamboree tweet. This silence has led to speculation about Nintendo’s internal reaction, and former employees have offered their insights.
alt text: Nintendo switch controllers
Former Nintendo PR managers Kit Ellis and Krysta Yang recently discussed the impact of these leaks on the company. Yang stated unequivocally, “I am 100% sure that they are really mad, to the most severe level. We joke around about the hot exclamation mark emails. They are hot hot hot. How many exclamation marks could be at the end of this? They are very, very, very upset by this.”
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This reaction is understandable. Nintendo is known for its secrecy, preferring to control information flow and delaying announcements until they are ready. The sheer volume of leaks regarding the Switch 2 is likely a significant setback after the considerable effort invested in its development.
alt text: Nintendo Switch 2 dock mockup
Ellis and Yang also discussed the potential internal repercussions of an investigation into the leaks, suggesting it could negatively impact staff morale and preparation for the Switch 2 launch, potentially adding unnecessary chaos to an already demanding process. They dismissed the theory that Nintendo orchestrated the leaks, citing the company’s emphasis on the “value of surprise.” They believe Nintendo prioritizes surprising its fans and would want complete control over the Switch 2’s reveal.
Both Ellis and Yang expressed confidence in Nintendo’s ability to identify the source of the leaks, referencing the company’s skilled investigators. They anticipate increased security measures in the future. Despite the deluge of leaks preceding it, Nintendo finally officially revealed the Switch 2. While more games will be showcased in an upcoming Nintendo Direct and hands-on opportunities will be available across the United States, the official release date remains unknown.
