OpenAI, the creator of ChatGPT, is reportedly developing a new search tool, codenamed NLWeb (Natural Language Web), that could integrate ChatGPT directly into third-party websites. This move could potentially challenge Google’s dominance in both search and web browsing.
According to The Information, NLWeb is currently in the prototype phase and has been demonstrated to potential partners in various sectors, including travel (Conde Nast, Priceline), real estate (Redfin), and events (Eventbrite). This tool would enable these companies to offer ChatGPT-powered search functionality directly on their websites, providing users with a more conversational and intuitive search experience.
ChatGPT on a laptop
This development comes as Google has been integrating its own AI model, Gemini, into its search engine and other products. Gemini offers similar features to ChatGPT, including AI-assisted shopping and travel planning. OpenAI’s NLWeb could directly compete with these offerings, providing an alternative for businesses looking to integrate AI-powered search.
ChatGPT vs. Google: The Battle for Online Dominance
The potential rivalry between OpenAI and Google is further highlighted by recent statistics. While Google Chrome holds a significant 66.68% share of the global browser market, ChatGPT boasts an impressive 3.7 billion global visitors in October 2024, compared to Chrome’s 3.45 billion. ChatGPT’s traffic has also been consistently growing since May 2024, signaling its increasing popularity.
OpenAI’s recent introduction of ChatGPT Search, a feature that provides real-time information like sports scores and news updates, further blurs the lines between chatbot and search engine. This feature makes ChatGPT more akin to Google Search and positions it as a direct competitor to Google’s AI-powered search tools.
ChatGPT vs. Google
Google Under Pressure: DOJ Scrutiny and Potential Browser Divestiture
Adding to Google’s challenges, the Department of Justice (DOJ) is reportedly pushing Google to sell its Chrome browser division. If this were to happen, Google would be banned from the browser market for five years, potentially creating a significant opportunity for competitors like OpenAI.
OpenAI’s Browser Ambitions: A Long-Term Prospect
While OpenAI has reportedly considered developing its own web browser, The Information states that such a project is not imminent. For now, the focus seems to be on NLWeb, which could significantly reshape the online search landscape.
In conclusion, OpenAI’s pursuit of NLWeb represents a bold move to challenge Google’s dominance in search and potentially browsing. The success of this initiative will depend on factors such as adoption by partners, user experience, and the evolving regulatory landscape surrounding Google. This emerging competition promises to bring significant innovation and potentially reshape how we interact with the internet.
