The rise of AI-generated content makes verifying the origin of online content crucial. Adobe is tackling this challenge with new tools designed to certify human-created works. Starting Q1 2025, a beta version of Adobe’s Content Authenticity web app will be available, offering digital certification for creators. In the meantime, a new Content Authenticity browser extension for Chrome is launching now, providing immediate protection for content creators.
Adobe’s digital watermarking technology combines digital fingerprinting, watermarking, and cryptographic metadata to verify the authenticity of images, video, and audio files. Unlike traditional metadata easily removed by screenshots, Adobe’s system identifies the creator even if credentials are scrubbed. This ensures that “wherever an image, video, or audio file goes, online or on a mobile device, the content credential remains attached,” explained Andy Parsons, Adobe Senior Director of Content Authenticity, to TechCrunch.
Both the Chrome extension and the upcoming web app are freely available, regardless of whether you’re among Adobe’s 33 million paid subscribers or Firefly users. “We’re releasing the Content Authenticity browser extension for Chrome, along with an Inspect tool within the Adobe Content Authenticity website,” Parsons stated. “These tools will help you find and display content credentials associated with online content, revealing who created it and deserves credit.”
This launch is part of Adobe’s broader effort to foster trust and transparency in digital content. The company founded the Content Authenticity Initiative (CAI) and the Coalition for Content Provenance and Authenticity (C2PA), an open standards consortium, to promote wider adoption of its Content Authenticity initiative. These groups have garnered over 2,000 members, including major camera manufacturers, AI leaders like Microsoft and OpenAI, and social media platforms such as TikTok, Instagram, and Facebook.
