The Apple Watch, a device that has become synonymous with wearable technology, first graced the world stage in September 2014. A decade later, it’s fascinating to revisit the initial advertisements that introduced Apple’s foray into the smartwatch market.
The first advertisement, released in the fall of 2014, offered a tantalizing glimpse of the then-upcoming device. True to Apple’s style, the video began with extreme close-ups, obscuring any recognizable watch features, building anticipation. Around the 40-second mark, the display and Digital Crown finally emerged, showcasing their roles in navigation and control. The reveal of the square design, anticipated by many, solidified a key element of the Apple Watch’s identity. This choice, distinct from the circular designs of many competitors, was lauded for its efficiency in displaying text, notifications, and app content.
The advertisement then showcased the watch case and various straps, including gold and rose gold options, hinting at Apple’s initial pursuit of a luxury market segment, a strategy later abandoned.
A second advertisement, released in March 2015 just prior to the watch’s launch, shifted focus to the device’s apps and functionalities. Remarkably, many of these features remain recognizable in today’s Apple Watch.
https://www.youtube.com/watch?v=Pq1XwtLk6N4[/embed]
Over the past decade, Apple has refined the Apple Watch, slimming its profile and expanding its display. The introduction of the Apple Watch SE in 2020 catered to a more budget-conscious market, while the rugged Apple Watch Ultra in 2022 addressed the needs of adventurers and athletes.
Apple has consistently maintained an annual upgrade cycle for the Apple Watch Series. Anticipation builds for the potential unveiling of the 11th edition, likely in September of this year. The Apple Watch continues to evolve, solidifying its position as a leading force in the ever-expanding world of wearable technology.
