Apple is poised to significantly alter its iPhone release strategy in 2026 and 2027, prioritizing the launch of its highly anticipated foldable iPhone and the iPhone 18 Pro models. This shift will see the standard iPhone 18 and a successor to the budget-friendly iPhone 16e delayed until Spring 2027, according to reports from The Information.
Traditionally, Apple unveils its entire iPhone lineup in the fall, typically around September. However, with the addition of a foldable device to the mix, the 2026 launch window is becoming increasingly crowded. This strategic move allows Apple to focus on its premium offerings, giving them ample time in the spotlight.
Why the Change?
Semi-open state of a foldable iPhone concept Antonio De Rosa / Behance
For the past few years, Apple has consistently launched four iPhone models annually: a standard model, two Pro versions in different sizes, and either a “mini” or “Plus” variant. The iPhone SE and the newer “e” series models have typically been released in the spring. This rapid release cycle, while offering consumers regular upgrades, can limit the potential for significant innovation and often leaves users feeling their devices are quickly outdated.
Apple’s introduction of features like Apple Intelligence, exclusive to the iPhone 15 Pro models, and Photographic Styles, limited to the iPhone 16 series, further exacerbates this issue. By staggering the release of the standard iPhone 18, Apple aims to address this concern and provide a more balanced upgrade cycle.
Focusing on the Foldable and Pro iPhones
Delaying the standard iPhone 18 allows Apple to dedicate its fall 2026 launch event to the iPhone 18 Pro models, the rumored ultra-slim “Air” model, and the highly anticipated foldable iPhone.
Concept render of a foldable iPhone. Antonio De Rosa / Behance
The foldable iPhone is a crucial product for Apple, marking its entry into a market already dominated by Android competitors. Rumors suggest Apple has overcome a major hurdle in foldable display technology by minimizing the crease, a common issue with existing foldable devices. The success of this device could also influence Apple’s plans for a foldable iPad and potentially even MacBooks in the future.
Beyond the foldable device, the iPhone 18 Pro models are expected to feature significant design changes, potentially eliminating the pill-shaped display cutout in favor of under-screen Face ID and a smaller, circular selfie camera cutout.
What to Expect in 2027
The spring 2027 launch will likely include the standard iPhone 18 and the next iteration of the iPhone 16e, potentially alongside new iPad and Mac hardware. This strategic shift allows Apple to give each product category the attention it deserves.
While these reports offer exciting insights into Apple’s future plans, it’s important to remember that these are still early projections and subject to change. However, the potential for a foldable iPhone and a redesigned iPhone 18 Pro series makes 2026 and 2027 exciting years for Apple enthusiasts.
