AppleCare+ for iPhone is now primarily available through monthly or annual subscriptions. This change affects how users purchase AppleCare+ plans, moving away from the traditional one-time upfront payment option. This shift marks a significant change for iPhone users and prospective buyers.
Key Changes to AppleCare+ Purchasing
As reported by Bloomberg’s Mark Gurman, Apple has transitioned its AppleCare+ for iPhone plans to a subscription-based model. In-store and on-device purchases of upfront AppleCare+ plans are no longer available. Users must now opt for monthly or annual payments. Additionally, Apple is emphasizing its more expensive Theft & Loss plans.
Apple has confirmed this change in a message to its customer service staff, stating that recurring payment options are now standard for AppleCare+ on iPhones within the United States.
Understanding AppleCare+ for iPhone
AppleCare+ provides extended warranty and support for your iPhone, going beyond the standard one-year warranty. This plan offers coverage for up to two years from the purchase date, protecting against accidental damage like cracked screens and water damage for a nominal service fee. Furthermore, AppleCare+ grants access to two years of technical support via phone or online chat, assisting with software issues and troubleshooting. A key benefit not included in the standard warranty is battery replacement if the battery’s capacity drops below 80%.
For added protection, AppleCare+ with Theft and Loss is available, covering theft or loss of your device.
Price Adjustments and Implications
9to5Mac reports a $0.50 monthly increase for AppleCare+ in the U.S., equating to $6 annually. This increase affects both standard and Theft & Loss plans. Currently, other Apple products remain unaffected by these changes.
As an example, the monthly cost for AppleCare+ for the iPhone 16 Pro is now $13.99. An annual plan offers a slight discount. Previously, a one-time payment of $269 covered two years of service, averaging approximately $11.20 monthly.
To secure the one-time purchase option for AppleCare+, users must now add it during the online configuration process when ordering a new iPhone from Apple’s website.
The Move Towards Subscriptions
In today’s subscription-driven market, Apple’s move to a subscription model for AppleCare+ isn’t entirely surprising. However, it does represent a price increase for consumers. AppleCare agents have reportedly been instructed to explain this shift as a way to reduce upfront costs and minimize potential gaps in coverage.
Conclusion
The change to a subscription-based model for AppleCare+ for iPhone represents a notable shift in Apple’s approach to device protection. While offering flexibility in payments, it also comes with price adjustments. Users are encouraged to evaluate these changes and determine the best option for their individual needs.
