TikTok’s potential ban has many users considering alternative platforms. Instagram, a popular choice, is introducing a new feature that raises concerns about online privacy and user experience. This feature displays videos liked or commented on by friends in a dedicated Reels feed tab. While Instagram aims to foster connection through shared interests, this change may negatively impact user behavior and the platform’s role as a safe space for self-expression.
Re-evaluating Shared Experiences
Instagram claims the new feature enhances shared experiences, but similar functionalities already exist. Users can share Reels within groups or create custom lists for sharing content. The platform already displays liked content from connections, highlighting the profile pictures of those who interacted with the video. This allows users to view the profiles and explore content their friends appreciate.
Profile label for mutual likes on a video on Instagram.
This existing system offers a subtle way to discover content appreciated by friends. The new feature, however, creates a dedicated space showcasing a user’s entire video engagement history. This raises questions about algorithmic control over user preferences and the potential for unwanted exposure of personal interests.
UI for a mutual like on Instagram.
The Significance of a ‘Like’
Likes signify more than just appreciation. They inform algorithms about content preferences, which users might not want to broadcast publicly. Likes represent support for creators, encouragement for friends, and validation for individuals. They also provide a sense of community and allow for vulnerability, especially in niche online spaces.
Dedicated shared tab for likes on Instagram.
Anonymity empowers online courage. Research indicates that anonymity within online communities strengthens social identification and encourages engagement aligned with community norms, even at personal cost. Further research explores the relationship between intimacy and anonymity on social media, suggesting decreased self-disclosure as content intimacy rises. Instagram previously removed a similar “Following” tab in 2019, raising questions about the rationale behind its reintroduction.
Compromising Safe Spaces
Online anonymity provides a safe haven for self-expression, particularly for marginalized communities. For those facing bias or harassment, anonymity allows them to express their true selves without fear of judgment. Publicly displaying likes can compromise this safety, potentially exposing vulnerable individuals to unwanted scrutiny.
Current view of shared likes on Instagram.
Our online identities encompass both public and private aspects. The fear of exposing liked content, especially on sensitive topics, can deter users from engaging with content that resonates with them personally. Research highlights the importance of online anonymity and digital intimacy, emphasizing the potential emotional consequences of public exposure.
A Call for User Control
This new feature raises concerns about the balance between connection and privacy. Offering an opt-out option is crucial, allowing users to control the visibility of their likes and protect their online safety. This ensures that individuals can continue engaging with content they appreciate without compromising their privacy or facing potential negative consequences. Ideally, Instagram would reconsider this feature and prioritize user control over engagement metrics.
