Samsung’s recent Unpacked event heavily emphasized AI advancements in the new Galaxy S25 series. However, this focus on software seemingly overshadows a lack of significant hardware innovation, especially considering the premium price tags. Starting at $800 and reaching upwards of $1,920, the S25 series raises the question: does the AI justify the cost?
The Samsung Galaxy S25 Ultra
The limited hardware upgrades across the S25, S25 Plus, and S25 Ultra make it difficult to justify the price increase. Furthermore, many of the touted “Galaxy AI innovations” are not exclusive to Samsung devices.
Imitating, Not Innovating
Google’s announcement of Gemini Live’s multi-modal capabilities, including image, video, and file comprehension, highlights this issue. This feature will be available not just on the S25 series but also on older Galaxy phones, Pixel devices, and even iPhones. Samsung seems to be following industry trends rather than leading them.
Google Gemini getting work done across two services with a single prompt.
While the on-device AI processing offered by the Personal data engine is a positive step towards privacy, similar functionality exists in Apple’s Intelligence. Features like Writing Assist mirror existing writing tools on Apple devices, and Circle to Search replicates song identification capabilities already present in Google Assistant and Shazam. Even the Galaxy AI’s ability to analyze on-screen content and engage in conversations is reminiscent of Siri and Gemini functionalities.
Stagnant Hardware, Steep Prices
The Galaxy S25 and S25 Plus offer minimal hardware upgrades, primarily a new Qualcomm processor and a RAM increase to 12GB. Disappointingly, the base model retains a meager 128GB of storage for a starting price of $800. The camera hardware remains unchanged, with the S25 Plus featuring a modest 10-megapixel telephoto lens with only 3x optical zoom. Competitors like the OnePlus 13 offer superior camera systems and more attractive pricing.
Samsung Galaxy S25 series phones.
Battery technology also stagnates, with the S25 offering a 4,000mAh battery and 25W wired charging. Neither Qi 2 wireless charging nor MagSafe-like magnets are included. The lack of an included charger further adds to the perceived value deficit.
The Samsung Galaxy S25 series in one person
Even the S25 Ultra, priced at $1,300, offers limited improvements. While the ultrawide camera receives a 50-megapixel upgrade, other camera hardware remains the same. Galaxy Log, mimicking Apple’s ProRes capabilities, arrives late to the game. Features like Audio Magic Eraser have precedents in Pixel phones and iPhone’s Audio Mixing.
Samsung Galaxy S25 and iPhone 16 Pro
A Disappointing Offering
The Galaxy S25 series struggles to justify its price, particularly against competitors offering superior hardware and innovative features. The focus on AI seems like a marketing tactic to distract from the lack of substantial advancements. For consumers seeking genuine innovation and value, the S25 series falls short.
Samsung Galaxy S25 color options.
The back of the Samsung Galaxy S25 Ultra.
Samsung Galaxy S25 AI Brief.
Samsung Galaxy S25 colors
