Samsung’s new Galaxy Easy Reward program allows users to sell their old smartphones directly to the company, bypassing trade-in requirements and competing with phone recycling centers. This program, launched in Korea on January 14th, covers a wide range of Galaxy devices.
Eligible Devices for Galaxy Easy Reward
The program initially accepts the Galaxy S20, S21, S22, and S23 series, along with the Galaxy Z Fold 3, 4, and 5, and the Galaxy Z Flip 3, 4, and 5. Notably, the newest models like the S24 series, Z Fold 6, and Z Flip 6 are not yet included. While the program appears to accept non-Samsung devices, the specifics remain unclear.
How Galaxy Easy Reward Works
The program assesses the phone’s condition and provides an initial price estimate, which is finalized upon receiving the device. Devices are graded as “Excellent,” “Good,” or “Recycle,” indicating whether they can be resold or broken down for parts. This grading system streamlines the evaluation process for users.
Samsung’s Motivation and Future Plans
Samsung aims to enhance the long-term value of Galaxy products and contribute to the circular economy through this program, according to Samsung Electronics’ Vice President Jung Ho-jin. This initiative addresses the gap in resale value between Samsung phones and competitors like Apple iPhones, potentially attracting more buyers to new Galaxy devices. While Apple iPhones often hold their value well on the used market, Samsung aims to bolster the resale value of its own devices. For example, a used iPhone 16 Plus can fetch a higher price than a comparable Samsung Galaxy S24 Plus.
The Galaxy Easy Reward program will initially roll out in Korea, with plans to expand to other regions in the future. This expansion will offer more users the opportunity to easily sell their old devices back to Samsung.
Conclusion
The Galaxy Easy Reward program presents a convenient way for consumers to recycle or sell their older Galaxy smartphones, potentially increasing the overall value proposition of Samsung devices. By facilitating the reuse and recycling of its products, Samsung reinforces its commitment to sustainability. The program’s success in Korea could pave the way for wider global adoption, benefiting both consumers and the environment. Stay tuned for updates on international availability.
