Apple’s transition to its proprietary M-series chips has significantly impacted its computer lineup, particularly the MacBook Pro. In 2024, the introduction of the M4 chip further cemented the MacBook Pro’s position as a consumer favorite, according to recent market data. This shift from Intel processors has proven to be a strategic win for Apple, driving increased consumer preference for its laptops.
Consumer Intelligence Research Partners (CIRP) reports that MacBook models, encompassing both the Pro and Air versions, accounted for a substantial 86% of Apple’s PC market share in 2024. The M4 MacBook Pro emerged as the clear leader, capturing 53% of shipments. The MacBook Air followed with 33%, while the iMac secured 14%. These figures demonstrate a stable trend compared to the previous year, highlighting Apple’s resilience amidst potential market fluctuations, including the impacts of the COVID-19 pandemic.
Apple Mac stats from Consumer Intelligence Research Partners.
Interestingly, while the MacBook Pro has consistently seen higher shipment numbers among the M-series devices since 2020, it only surpassed the 50% mark in 2023. This underscores the growing popularity of the Pro model in recent years.
Since the initial launch of the M-series chips in 2020, the market response has been overwhelmingly positive. Publications like Apple Insider have praised the significant improvements in performance and battery efficiency brought about by this architectural change.
M-series chips.
The MacBook Pro’s appeal stems from a combination of factors. Its high-performance capabilities rival those of the iMac, while its portability offers a distinct advantage. Even the higher price point of the Pro line hasn’t deterred consumers, particularly as discounts and sales become more common over time, as noted by Wccftech.
For instance, the M4 MacBook Pro 14-inch model, launched in October 2024, is currently available on Amazon with a $200 discount, bringing the price down to $1,400.
While the M4 MacBook Air, introduced in early 2025, is touted by Apple as the most powerful Air ever, concrete shipment data is still unavailable. The market reception of this latest model remains to be seen, although early reviews have been promising.
In conclusion, the M4 chip has solidified the MacBook Pro’s leading position within Apple’s computer lineup. Its performance, portability, and increasing affordability have resonated with consumers, driving its dominance in the market. While the long-term impact of the M4 MacBook Air is yet to be determined, the overall success of the M-series transition highlights Apple’s successful strategy in the PC market.
