Amazon is simplifying product discovery with its new AI-powered tool, “Interests.” This innovative feature allows shoppers to find products tailored to their specific hobbies and needs using natural language prompts. By simply typing in phrases like “The latest pickleball gear and accessories,” Interests scans Amazon’s vast inventory and presents you with the newest pickleball paddles, balls, nets, and more from reputable sports brands.
For photographers seeking the latest equipment, a prompt such as “The latest cameras and tripods for photographers” will quickly generate results for the most recent photography gear available. This personalized approach eliminates the need for extensive browsing and filtering, making shopping more efficient and enjoyable.
Beyond immediate product searches, Interests also provides proactive notifications about new and relevant items based on your expressed interests. This includes alerts for restocks and deals, ensuring you never miss out on the perfect opportunity. Accessing this feature is simple – just tap on the “Me” tab within the Amazon app.
This new shopping AI tool is part of Amazon’s ongoing integration of AI-powered features. Following the recent replacement of the Inspire feed with the AI chatbot Rufus, and the launch of the more conversational Alexa+, Interests marks another step towards a more personalized and intuitive shopping experience. While Rufus gathers additional information through a conversational approach, Interests focuses on prompt-based discovery. Both tools, however, leverage AI to enhance product searches.
Currently, Interests is available to a select group of U.S. users on Amazon’s iOS and Android app and mobile website, with a nationwide rollout planned for the coming months. This targeted release allows Amazon to gather valuable feedback and refine the feature before expanding its availability. With its personalized recommendations and proactive notifications, Interests promises to revolutionize the way shoppers discover products on Amazon.
