Samsung, a leading OLED display manufacturer, aims to significantly increase OLED adoption in 2024. According to a recent Newsroom post, the company plans to boost shipments by 50% by introducing more affordable OLED models. This move could reshape the OLED industry landscape and accelerate the technology’s integration into various devices.
Samsung currently dominates the OLED market, holding a 71% share of monitor panels in 2023. This market dominance gives Samsung significant influence over the direction of OLED technology. While the current focus is on monitor panels, the anticipated price reduction should impact all types of OLED displays.
The prospect of more affordable OLED displays has significant implications for various devices. For example, rumors have circulated about an OLED MacBook Air, but the higher cost of OLED displays has reportedly delayed its release. Samsung’s commitment to lowering prices could pave the way for the OLED MacBook Air and other similar products.
Later this year, Samsung will launch a 27-inch QHD OLED monitor, which it predicts will be a “game changer” in the premium monitor market. Following this release, the company plans to target the mid-to-low price range for gaming monitors. While the specifics of these budget OLED monitors remain unclear, they are expected to significantly popularize the technology and accelerate the transition from LCD.
While OLED monitors haven’t yet achieved complete market saturation, consumer interest in the technology is high, even among those hesitant about the premium price tag. The availability of more affordable OLED options is likely to attract a wider audience eager to experience the benefits of OLED technology.
