Apple’s Vision Pro, introduced at WWDC 2023 and launched in the US in early 2024, made a splash in the VR/AR market. Dubbed a “spatial computer,” it distinguishes itself from gaming-focused headsets with its premium design. While Samsung is poised to enter the arena with Project Moohan, another contender has emerged: Vivo, with its strikingly similar Vision headset.
Vivo Vision Design: Echoes of Apple
Details about the Vivo Vision’s specifications and features remain scarce. However, the revealed design strongly resembles Apple’s Vision Pro. While slightly more angular at the front and lacking the bottom speaker grilles, the Vivo Vision shares key design elements: the knitted headband, the grey fabric faceplate, and the external battery pack. The most noticeable difference, besides the smaller variations, is the apparent use of aluminum arms instead of Apple’s white plastic.
Performance and Availability: Still Unclear
Unlike Samsung, which has offered limited press demos of Project Moohan, the Vivo Vision’s performance remains untested. How it will compare to the Apple Vision Pro or other competitors is yet to be seen. Vivo has announced a mid-2025 launch, but its availability outside of China is uncertain. Those seeking a potentially more affordable Vision Pro alternative may need to exercise patience.
Vivo Vision: A Potential Challenger?
The Vivo Vision’s resemblance to the Apple Vision Pro raises questions about its intended market positioning. Will it offer comparable functionality at a lower price point? Or will it carve its own niche within the expanding VR/AR landscape? Only time will tell. The mid-2025 launch will undoubtedly be a key moment for Vivo and the broader VR/AR market.
