Windows 10’s impending end-of-life on October 14, 2025, is seemingly motivating users to finally upgrade to Windows 11. After months of resisting, a significant number of users are heeding Microsoft’s calls to update, resulting in a noticeable shift in market share.
According to StatCounter, Windows 10 usage has dropped below 60% for the first time, currently sitting at 58.7% globally as of February 2025. Conversely, Windows 11 adoption is steadily rising, reaching 38.2% global market share.
While StatCounter doesn’t track the specific methods of transition, previous research suggests many businesses, in particular, are opting to upgrade to Windows 11 when replacing hardware rather than upgrading existing systems, even if those systems meet the minimum requirements. This trend is likely influenced by new hardware often being bundled with Windows 11 and featuring attractive additions like Copilot + AI tools.
Security Concerns and Extended Security Updates (ESU)
The primary concern with Windows 10 reaching end-of-life is the cessation of security updates. Without these crucial updates, countless devices become vulnerable to cyber threats.
Microsoft is offering a 12-month security extension for Windows 10 users at a cost of $30. This Extended Security Updates (ESU) program requires enrollment, which will open closer to the October 14 deadline.
Microsoft’s Stance and Potential for Free Security Updates
Forbes has questioned whether Microsoft can maintain its strict deadlines and ESU timeline for Windows 10. However, as The Verge previously reported, Microsoft might be compelled to provide free security updates in extreme circumstances, such as major ransomware attacks. A precedent for this occurred in 2017 when the company issued a patch for the long-retired Windows XP operating system following a widespread ransomware attack.
In conclusion, the shift towards Windows 11 is accelerating as the Windows 10 end-of-life date draws near. Security concerns, coupled with the allure of new features and hardware, are driving this transition. While the ESU program offers a temporary reprieve, the long-term solution for most users will be migrating to Windows 11.
