Zotac is tackling the persistent problem of GPU scalping head-on by selling its latest RTX 50-series graphics cards, including the RTX 5090 and RTX 5080, directly to gamers. This innovative approach leverages Zotac’s official gaming Discord server to connect with genuine customers and offer them a fair chance to purchase these highly sought-after GPUs at MSRP, bypassing scalpers and bots.
To be eligible, prospective buyers must actively participate in the Zotac Discord community. Engagement in discussions, events, and challenges is key. Winners are selected randomly using a number generator, ensuring transparency and fairness. This program is currently limited to users in the U.S. While a limited number of RTX 5080 units are available, the RTX 5090 is currently out of stock.
A screenshot of Zotac
Zotac has implemented robust anti-scalping measures to prevent resales. All GPUs sold through this program have their serial numbers logged. Any user caught reselling their GPU faces a permanent ban from future Zotac raffles and direct sales events. This zero-tolerance policy underscores Zotac’s commitment to prioritizing gamers over resellers.
Scalping has plagued the PC hardware market, particularly new GPU releases. High-demand products are often hoarded and resold at exorbitant prices. By offering direct sales to its active community members, Zotac is effectively hindering scalpers while rewarding loyal customers with an exclusive opportunity to purchase GPUs fairly.
This initiative offers a promising solution to the widespread problem of GPU scalping. The limited availability and regional restrictions suggest it’s a pilot program. By targeting its community directly, Zotac aims to put its products into the hands of actual gamers.
The long-term effectiveness of this strategy remains to be seen. However, Zotac’s direct-to-gamer approach sets a significant precedent in the industry. Its success could inspire other manufacturers to adopt similar strategies, ultimately ensuring that gamers, not scalpers, have access to the latest hardware.
