The Nvidia RTX 50-series GPUs are seeing price reductions in European markets thanks to a strengthening euro against the dollar. This favorable exchange rate has allowed Nvidia to lower the cost of several of its current graphics cards by roughly 5%.
According to Videocardz, Nvidia has revised its pricing on its German webpage. The RTX 5090, originally launched at €2,330, now retails for €2,230. The RTX 5080 has dropped from €1,170 to €1,120, and the RTX 5070 has decreased from €650 to €620. Interestingly, the RTX 5070 Ti remains priced at €880, possibly because it’s the only card in the series released without a Founders Edition.
Nvidia
The impact of fluctuating exchange rates extends beyond Europe. The Verge reports that the RTX 5090 in the U.K. has also seen a price drop, from its initial £1,940 to £1,890, due to the weakening dollar.
Videocardz points out that the U.S. dollar has been volatile since late January but has since stabilized with a decrease of around 4%.
However, these exchange rate-driven price adjustments don’t address the inflated prices of many GPUs sold by third-party retailers. Previous reports highlighted retailers marking up models like the RTX 5070 Ti, RTX 5080, and RTX 5090 significantly above Nvidia’s MSRP, with some commentators comparing these practices to scalping.
Sources suggest that despite the price drops, consumer interest in purchasing graphics cards remains low, indicating that the exchange rate, not demand, is the driving factor behind the price changes.
Nvidia GPUs
Simultaneously, Nvidia continues to grapple with supply chain issues affecting the RTX 50-series. While the company claims it aims to stabilize supply in the coming weeks and months, it also asserts greater initial success with the 50-series than the previous RTX 40-series. This claim has met with skepticism, as Nvidia launched four 50-series cards within five weeks, compared to just one 40-series GPU during the same timeframe in fall 2022.
In conclusion, the strengthening euro has led to price reductions for Nvidia’s RTX 50-series GPUs in Europe. While this offers a slight reprieve for consumers, inflated retailer pricing and ongoing supply constraints continue to pose challenges in the graphics card market. The long-term impact of these fluctuating factors on consumer demand and Nvidia’s market strategy remains to be seen.
